In May 2024, the Marketing Association and New Zealand Media & Entertainment is bringing world-renowned thought-leader, Professor Dr. Peter Wilton, to New Zealand for an exclusive and one-time-only audience.

Global thought strategy experts of this calibre rarely come to New Zealand. You don’t want to miss this opportunity to learn from one of the best.

Dr. Wilton will share his incredible expertise on strategy, innovation, digital transformation, and marketing – with a special focus on reframing customer value and the disruption opportunity.

Explore the patterns, causes, and effective responses to disruption and discuss how marketers can play a key role by helping to:

Identify overlooked or underserved customer value opportunities.
Design and test appropriate ways of addressing them.
Create entirely new categories of value that did not previously exist.

Find out how firms can anticipate, and effectively manage the risk of value reframing in their industries, ensuring sustained relevance and leadership into the future.

“I look forward to joining you in a thought-provoking exploration of how the marketing role is changing in today's world of value transformation. I will share examples from multiple industries, as well as practical insights into how organizations can sustain both their current relevance and establish their future relevance, and hence reputation and leadership, in a future that is not yet clearly defined”
- Dr. Peter Wilton

About Dr. Peter Wilton

Strategy Expert focused on reframing disruptive innovation
Named as one of the top Executive Educators in the US
Taught at UC Berkeley, Stanford, Purdue and Duke University
100% rating - 2023 Advanced Marketing Leadership programme.

Dr. Wilton has been the recipient of numerous awards and fellowships for his work in management, including several from the prestigious National Science Foundation, as well as the Marketing Science Institute.

He has been the recipient of the Australian Overseas Fellowship in Management and the Market Research Society of Australia Prize.

In the US, he has been recognized by Business Week magazine as one of the country’s leading business instructors. In addition, he has been recognized in the "Who's Who" Registry of Leading American Executives.

Most recently, Dr. Wilton received recognition from the International Society for Performance Improvement for “outstanding instructional intervention”.

Dr. Wilton has published widely, his articles on management appearing in numerous leading journals, including the Journal of Marketing Research, Management Science, the Journal of Consumer Research, the Journal of Retailing, the Journal of Business & Economic Statistics, European Research, and elsewhere.

An Exclusive Audience with Global Thought Leader Dr Peter Wilton

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